East Pop / Root 5
Monday, September 19, 2011 at 10:12AM 
EAST POP is a dynamic new venture taking the extraordinary creativity which exists in East London on tour to West London, Berlin, Edinburgh and beyond…
Red Gallery have been documenting the East London art scene and in 2010 produced the East End Promise exhibition and catalogue, a record of the area from 1985 – 2000, created by those that lived through this transformative time.
EAST POP is a living document of what is happening now and gives exposure to art and design collectives who have used their strength as groups of creative individuals to produce dynamic exhibitions, live art events, products and publications.
It is an exciting opportunity to bring East London artists and designers together and we believe EAST POP will have cultural historical significance in years to come.
EAST POP is a project initiated by Red Gallery with artist/curators Alice Herrick and Kate Kotcheff.
EAST POP WEST
Red Gallery presents a selection of the best East London art and design collectives & directives.
September 30th - October 2nd
Unit 1 Goldhawk Industrial Estate , Vinery Way ( off Brackenbury Road ) London , W6 0BE
EAST POP WEST is a celebration of contemporary creative collaborations, during a three-day event at the 20,000 sq ft former Innocent Smoothies HQ. It will be a rare chance for West London to engage directly with East London’s artists and designers – to make an investment and be part of the first EAST POP venture.
Adam Dant, Artswipe, Bert Industries, Cedric Christie, Christopher Duncan, Claire Howells, ContainerPlus, The Dark Times, Darren Coffield, Decima International Art Projects, The Department of Memory, Don’t Tell Stories, Dr D, Found Art Collective, Hackney WickEd, Hato Press, Keeler Tornero, Le Gun, Marco Vaulbert de Chantilly, Martin Sexton, Martin Wollerstam, Material, Metric Collective, New Found Original, Pil and Galia Kollectiv, Pure Evil, RART, Raul Pina, The Readers, Rodolph de Salis, Ronzo, Root 5, /seconds, TheUnconsciousCollective + EAST POP films curated by Alexa Kusber + more artists tba

Root 5 is an art and design collective founded by Sian Evans and Jenny Parker , with the intention of bringing together the innovative , playful and maverick ; multifaceted body-orientated projects located outside the mainstream. East Pops West is their first show as Root 5 and with them is Hollie Paxton. Root 5 @ East Pops Red , during Frieze 2011 will be the second outing.




